Etepetete biography

Sometimes you just need an aha-moment to get an idea going. That was the kind of moment Carsten Wille experienced back in 2014 while talking with a supermarket employee about the amount of food wasted every day.

According to a study by the German Consumers’ Organization, 11 tons of food valued at approximately 25 billion euros end up in the trash every year.

Etepetete biography

Manufacturers, the retail market and the agricultural industry are responsible — and of course consumers as well. After all, consumers are used to finding nothing but flawless produce at supermarkets.

A second chance for less-than-perfect vegetables

So what actually happens to the fruit and vegetables that don’t comply with standards in terms of shape or color and therefore never make it to a store?

After his first discussion in the supermarket, Carsten Wille conducted some research with organic farmers and found out that a large amount is simply left in the fields. It might also be used for a completely different purpose such